Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival
Visual Brand Identity

Empire Gardens

Design by Allison Heistand; photo of an open green zine reading "What's in Season?" on it with various line sketches of veggies, with a list on the opposite page, surrounded by various veggies on a table (carrots, turnips, tomatoes), on a bright summer day with a stack of zines with a picture of a tulip on the cover.
Group photo in a convention hall, in front of a window, of the Empire Gardens’ visual brand identity design team standing with a posterboard on an easel with our Empire Gardens designs on it. From left to right: Oscar Ambriz (teammate), Bri Rodriguez (supporter), Falon Thrash (teammate), Allison Heistand (self), Jim Reiman (RMCAD Graphic Design lead), Ben Matthias (teammate), Shelby Huckabay (professor and director), and another supporter.
Industry
Food
Year
2022
Client
Empire Gardens

Empire Gardens, a guerrilla gardening initiative, aims to empower communities within food deserts by promoting food independence and community nourishment. Our objective was to create a visual brand identity that fits Empire Gardens' brand of vibrant, healthy, and genuine; reflecting their mission of food sovereignty.

Collaborative Team: A Unified Vision

  • Allison Heistand

  • Ben Matthias

  • Oscar Ambriz

  • Falon Thrash

  • Josue Salto

Designing a Genuine and Vibrant Brand

Our team was tasked with crafting a visual identity that encapsulates the genuine, vibrant, and healthy ethos of Empire Gardens. The goal was to develop an original logo, social media assets, and collateral, such as a zine, that would resonate with the community and support the gardener's mission.

Collaborative Creative Process

Moodboards & Collaborative Iteration

We began by creating moodboards inspired by the gardener's qualities, fostering a collaborative environment where each team member contributed to the iterative design process. This approach ensured that the final logo and brand elements were a true reflection of Empire Gardens' values.

Design Elements

Carefully selecting the color palette and typography, we aimed to capture the essence of Empire Gardens. The design elements were chosen to align with the gardener's vibrant and healthy brand, enhancing the visual storytelling of food sovereignty.

Comprehensive Brand Assets

In addition to the logo, we developed a seasonal zine featuring DIY "seed-bomb" instructions, seasonal recipes, and lists of seasonal produce, alongside a website to further the gardener's reach. These assets were designed to educate and engage the community, fostering a sense of belonging and empowerment.

Results: Community Engagement & Industry Recognition

The visual identity was met with enthusiasm, leading to increased community participation and a new partnership with Imperio Salsa. Our efforts were recognized at the Ad Club of Colorado’s “The Fifty” Awards gala, highlighting the impact of our socially mindful and culturally responsive design.

Conclusion: Celebrating Community Nourishment

Empire Gardens' visual brand identity is a testament to the power of design in fostering food sovereignty and community empowerment. Through a heart-centered and collaborative approach, we created a brand celebrates the gardener's mission of food sovereignty and inspires ongoing community engagement and nourishment.

Moodboard on a brown paper background: Shel Silverstein drawing of a man and woman with flowers for hair, pressed flowers and ferns, color swatches of greens, gold, red; the word "genuine", a logo, Johnny Cash woodcut print; photo of a gardener with a seedling in their hands; illustration of a gardener breaking soil with a shovel.
Photo of seed packets for "long red cayenne peppers" with a green Empire Gardens logo and illustration of a red cayenne pepper; with a hand holding one up.

Explore More

Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Making Waves
Dark movie theater with red glowing screen with image on the screen with logo for Colorado Dragon Boat Film Festival in gold, and a red background with texture, and green graphic vines; a cartoon dragon smiles from a film-strip window.
CO Dragon Boat Film Festival