Transforming a request for something "floral and feminine" into a profound visual brand identity, I anchored my work in symbolic meaning and sacred imagery, drawing from a lineage of creative and sapphic women. This design system honors women's sovereign creative power, awakening and affirming their narratives.

Honoring the Creative Force of Women

By combining deep listening with design expertise, I crafted a visual sanctuary that resonated with authenticity. This approach transformed the festival's core values into a vibrant space, inviting audiences to engage with the transformative power of women's stories in film.

Celebrating Women's Creative Sovereignty

The festival's branding was a tribute to women's creative sovereignty, infused with rich feminist and sapphic symbolism. The design reflects radical femininity and unapologetic expression, drawing inspiration from cultural pioneers and visionaries.

Symbolic Foundation

• Feminist & Sapphic Symbolism: Each element embodies radical femininity, from the glowing amber house to indigo Gerbera daisies, highlighting women's strength and creativity.

• Lineage of Influence: Influences from Virginia Woolf, Julie Dash, Remedios Varo, Leonora Carrington, and Cauleen Smith informed the design, merging surrealism with feminist themes to create a dreamlike quality.

  
  

Visual Conceptualization

• A Room of One's Own: A glowing amber house symbolizes creative transformation and liberation, inspired by Woolf's call to transcend traditional confines.

• From the Hearth to the Horizon: Smoke morphing into torn pages and blossoms symbolizes the alchemy of turning pain into beauty through women's cinematic lenses.

• A Palette of Radiance & Reclamation: Deep hues create a sacred gradient that speaks to resistance and healing.

• Symbolic Flora: Violas, pansies, bluebells, and indigo Gerbera daisies symbolize queer love, resilience, honesty, and feminine power.

  
  

Real Impact

Elevating Women+Film Festival Through Visual Storytelling

My work forged deep emotional connections and authentic representation through compelling visuals, embedding symbolic and culturally resonant elements that honor and amplify women's voices.

Transformational Outcomes

Despite a tight 3-week timeline and limited resources, this high-profile festival saw transformative results with a 30% increase in ticket sales and a 35% surge in social media interactions, proving the visual identity's resonance with audiences.

Fostering Community and Belonging

Attendees reported feeling recognized, celebrated, and connected. The visual elements wove individual stories into a shared mosaic of experiences, fostering a sense of community and belonging.

Honoring Women's Creative Power

The festival's platform and visual identity acknowledged women's sovereignty and creative power, becoming a sanctuary of inclusivity and empowerment. This visual journey transformed the Women+Film Festival into a beacon of hope and inspiration, underscoring the importance of women's narratives in shaping cultural dialogues and igniting change.