Visual Brand Identity

Women+Film Festival 2024

Photo of a night scene in front of a movie theater marquee reading "Women + Film Festival" which is lit up; beside it is a framed poster reading "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of a night scene in front of a movie theater marquee reading "Women + Film Festival" which is lit up; beside it is a framed poster reading "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of a night scene in front of a movie theater marquee reading "Women + Film Festival" which is lit up; beside it is a framed poster reading "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of a night scene in front of a movie theater marquee reading "Women + Film Festival" which is lit up; beside it is a framed poster reading "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
In a dark movie theater, the cinema screen is glowing and on the screen is the artwork for “Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
In a dark movie theater, the cinema screen is glowing and on the screen is the artwork for “Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
In a dark movie theater, the cinema screen is glowing and on the screen is the artwork for “Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
In a dark movie theater, the cinema screen is glowing and on the screen is the artwork for “Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Industry
Entertainment & Media
Year
2024
Client
Women+Film Festival x Denver Film

Transforming the request for something "floral and feminine" into a visual brand identity with depth, I grounded my work in symbolic meaning, sacred imagery, and a lineage of creative and sapphic women. I moved beyond surface aesthetics to design a system that honors women's sovereign creative power, awakening and affirming their narratives.

Despite limited resources, I created a visual sanctuary that amplified the festival's mission, using colors and symbols to foster authenticity, community connection, and the celebration of women's voices in film.

Transforming the request for something "floral and feminine" into a visual brand identity with depth, I grounded my work in symbolic meaning, sacred imagery, and a lineage of creative and sapphic women. I moved beyond surface aesthetics to design a system that honors women's sovereign creative power, awakening and affirming their narratives.

Despite limited resources, I created a visual sanctuary that amplified the festival's mission, using colors and symbols to foster authenticity, community connection, and the celebration of women's voices in film.

Moodboard for Women+Film Festival on an orange wall with purple wordmark. Elements include: film strip with a still from the film Dandelion (woman playing guitar in front of a display of guitars) and a still from the film Every Little Thing with a hummingbird flying towards a plant; a film still from Julie Dash’s Praise House (orange color graded image of a woman’s face); a dried indigo colored Gerbera daisy, a handwritten quote by Virginia Woolf on notepaper, color swatches for a rose color and burnt Sienna; a postcard with artwork for ‘La Ruta Más Corta’ with illustration of people sitting and viewing a growth of large purple flowers; a photo of Virginia Woolf; a photo of a purple and orange sunset; an image from Cauleen Smith’s artwork ‘Give It or Leave It’ (a room full of sculptures and projections on the wall, purples, blues, greens), and an image of Leonora Carrington’s piece “The Caged Moon” which is a painting depicting a woman spoon-feeding a caged moon.
Moodboard for Women+Film Festival on an orange wall with purple wordmark. Elements include: film strip with a still from the film Dandelion (woman playing guitar in front of a display of guitars) and a still from the film Every Little Thing with a hummingbird flying towards a plant; a film still from Julie Dash’s Praise House (orange color graded image of a woman’s face); a dried indigo colored Gerbera daisy, a handwritten quote by Virginia Woolf on notepaper, color swatches for a rose color and burnt Sienna; a postcard with artwork for ‘La Ruta Más Corta’ with illustration of people sitting and viewing a growth of large purple flowers; a photo of Virginia Woolf; a photo of a purple and orange sunset; an image from Cauleen Smith’s artwork ‘Give It or Leave It’ (a room full of sculptures and projections on the wall, purples, blues, greens), and an image of Leonora Carrington’s piece “The Caged Moon” which is a painting depicting a woman spoon-feeding a caged moon.
Moodboard for Women+Film Festival on an orange wall with purple wordmark. Elements include: film strip with a still from the film Dandelion (woman playing guitar in front of a display of guitars) and a still from the film Every Little Thing with a hummingbird flying towards a plant; a film still from Julie Dash’s Praise House (orange color graded image of a woman’s face); a dried indigo colored Gerbera daisy, a handwritten quote by Virginia Woolf on notepaper, color swatches for a rose color and burnt Sienna; a postcard with artwork for ‘La Ruta Más Corta’ with illustration of people sitting and viewing a growth of large purple flowers; a photo of Virginia Woolf; a photo of a purple and orange sunset; an image from Cauleen Smith’s artwork ‘Give It or Leave It’ (a room full of sculptures and projections on the wall, purples, blues, greens), and an image of Leonora Carrington’s piece “The Caged Moon” which is a painting depicting a woman spoon-feeding a caged moon.
Moodboard for Women+Film Festival on an orange wall with purple wordmark. Elements include: film strip with a still from the film Dandelion (woman playing guitar in front of a display of guitars) and a still from the film Every Little Thing with a hummingbird flying towards a plant; a film still from Julie Dash’s Praise House (orange color graded image of a woman’s face); a dried indigo colored Gerbera daisy, a handwritten quote by Virginia Woolf on notepaper, color swatches for a rose color and burnt Sienna; a postcard with artwork for ‘La Ruta Más Corta’ with illustration of people sitting and viewing a growth of large purple flowers; a photo of Virginia Woolf; a photo of a purple and orange sunset; an image from Cauleen Smith’s artwork ‘Give It or Leave It’ (a room full of sculptures and projections on the wall, purples, blues, greens), and an image of Leonora Carrington’s piece “The Caged Moon” which is a painting depicting a woman spoon-feeding a caged moon.
Photo of two iPhones displaying Instagram post and story respectively promoting the Women+Film Festival. The post includes the Women+Film Festival wordmark with red violet collage elements, floral illustrations, reads “All-access passes on sale now!”, and dates “April 14-17”, and a photo of a group of four young people in front of a step-and-repeat. The Instagram story has the Women+Film Festival wordmark; with journal page collage elements and floral motifs and reads “tickets on sale and program live in 5 days.”
Photo of two iPhones displaying Instagram post and story respectively promoting the Women+Film Festival. The post includes the Women+Film Festival wordmark with red violet collage elements, floral illustrations, reads “All-access passes on sale now!”, and dates “April 14-17”, and a photo of a group of four young people in front of a step-and-repeat. The Instagram story has the Women+Film Festival wordmark; with journal page collage elements and floral motifs and reads “tickets on sale and program live in 5 days.”
Photo of two iPhones displaying Instagram post and story respectively promoting the Women+Film Festival. The post includes the Women+Film Festival wordmark with red violet collage elements, floral illustrations, reads “All-access passes on sale now!”, and dates “April 14-17”, and a photo of a group of four young people in front of a step-and-repeat. The Instagram story has the Women+Film Festival wordmark; with journal page collage elements and floral motifs and reads “tickets on sale and program live in 5 days.”
Photo of two iPhones displaying Instagram post and story respectively promoting the Women+Film Festival. The post includes the Women+Film Festival wordmark with red violet collage elements, floral illustrations, reads “All-access passes on sale now!”, and dates “April 14-17”, and a photo of a group of four young people in front of a step-and-repeat. The Instagram story has the Women+Film Festival wordmark; with journal page collage elements and floral motifs and reads “tickets on sale and program live in 5 days.”
Photo of two wheat-pasted posters on a concrete wall, to the right of a tree with red leaves: the poster says "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of two wheat-pasted posters on a concrete wall, to the right of a tree with red leaves: the poster says "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of two wheat-pasted posters on a concrete wall, to the right of a tree with red leaves: the poster says "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of two wheat-pasted posters on a concrete wall, to the right of a tree with red leaves: the poster says "Women+Film Festival", rendered in purples and orange watercolor textures, with a glowing orange home on a purple hill, a woman's silhouette in the window, and from the chimney there is "smoke" made up out of journal pages, flowers, and film strips. Art and design by Allison Heistand.
Photo of two all-access badges for the Women+Film Festival on purple lanyards on a dark purple watercolor background; the badges have a red-violet journal page background with yellow serif Women+Film Festival word mark with illustrations of purple flowers on them. Art and design by Allison Heistand.
Photo of two all-access badges for the Women+Film Festival on purple lanyards on a dark purple watercolor background; the badges have a red-violet journal page background with yellow serif Women+Film Festival word mark with illustrations of purple flowers on them. Art and design by Allison Heistand.
Photo of two all-access badges for the Women+Film Festival on purple lanyards on a dark purple watercolor background; the badges have a red-violet journal page background with yellow serif Women+Film Festival word mark with illustrations of purple flowers on them. Art and design by Allison Heistand.
Photo of two all-access badges for the Women+Film Festival on purple lanyards on a dark purple watercolor background; the badges have a red-violet journal page background with yellow serif Women+Film Festival word mark with illustrations of purple flowers on them. Art and design by Allison Heistand.

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Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
Photo of a framed poster advertising the Making Waves Therapeutic Community Songwriting Series, over a piano with sheet music on it, with a guitar next to it and on top of teal patterned wallpaper. Painting by artist Allison Heistand of a siren/mermaid rising from a raging ocean tide, singing and playing guitar against a full moon; rendered in cyan and blue watercolor and ink.
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